The Biking To Live Logo

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I’ve wanted to design a logo for Biking To Live for a long time now. I just hadn’t gotten around to brainstorming designs and making one. That all ended last week after I decided to start mocking up some drafts and seeing what I came up with. Below is what was come up after collaborating with Darryl over at Loving The Bike.

I owe Darryl a large debt of gratitude for his help in coming up with this design. We went through several versions before zeroing in on what you see below. His insight into helping me make the connection between my blog and the logo was awesome. Thanks Darryl!

Biking To Live Logo

After some changes (made the cyclist bigger and removed the heart):

BTL Logo

With the logo above I’m trying to convey a sense of accomplishment, victory, or achievement that someone can attain by making cycling a part of their day-to-day lives. Cycling lets us make connections to Family, Health, and Life.

• Family. Cycling has a way of keeping families in touch with each other. We all probably started riding bikes as kids and, if you were like me, rode them with brothers and sisters. Many parents today actively ride bikes with their children as a way of establishing a bond, teaching them how important fitness is, or using it as a motivational tool. Cyclists as a whole are a large family as well. Even within the circles of blogging, cyclists develop friendships all because of bicycles.
• Health. For many (myself included), we started cycling because we wanted to improve our health or fitness. We had weight to lose or were motivated by the death of a loved one. Whatever the reason, cycling is the tool we use to turn back the clock.
• Life. Cycling has a way of giving us new a perspective on life. It’s us and the road mano-a-mano. It makes us look within ourselves to see what we’re really made of. Cycling takes the pressures of the day and throws them to the wind by providing both a physical and mental outlet. Cycling gets us outside, in nature, where we can experience the beauty of the world. It can also provide us an opportunity to make a difference in a life through charity work like Livestrong, Bike MS, and the Wounded Warrior Project.

Here’s more particulars on the logo:

• I had to have a cyclist in it somehow. The one above symbolizes victory with the traditional finish line salute.
• I like to abbreviate Biking To Live as BTL hence the prominent B, T, and L.
• The ‘v’ in Live was replaced with a red heart to symbolize the healthy aspect of cycling.
• The colors were set to match the blog colors.

What Do You Think?

I’d really like your feedback on the logo. It’s certainly not set in stone so feel free to tell me what you like or don’t like. If you have a suggestion fire away. I won’t guarantee I’ll change anything but I’ll listen.